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Case Studies

4 articles

Kurzgesagt's Existential Hook: Optimistic Nihilism as a Branding Strategy
Case Studies8 min read

Kurzgesagt's Existential Hook: Optimistic Nihilism as a Branding Strategy

Learn how Kurzgesagt pairs colorful animation with cosmic dread to build one of the most loyal audiences on YouTube.

Devon HarrisonJun 23, 2026
How MrBeast Uses Pattern Interrupts Every 4 Seconds
Case Studies14 min read

How MrBeast Uses Pattern Interrupts Every 4 Seconds

Discover the precise editing techniques, psychological triggers, and pacing strategies Jimmy Donaldson uses to keep millions of viewers glued to the screen.

Devon HarrisonJun 13, 2026
Mark Rober's Engineering Paradox: Making Complex Physics Feel Like a Toy Commercial
Case Studies11 min read

Mark Rober's Engineering Paradox: Making Complex Physics Feel Like a Toy Commercial

Learn how Mark Rober tricks millions of viewers into learning college-level physics by packaging mechanical engineering as high-stakes entertainment.

Devon HarrisonJun 13, 2026
The Visual Grammar of Casey Neistat's B-Roll Cuts
Case Studies11 min read

The Visual Grammar of Casey Neistat's B-Roll Cuts

Learn how Casey Neistat revolutionized YouTube vlog editing through purposeful visual grammar, time compression, and narrative-driven B-roll cuts.

Devon HarrisonJun 13, 2026